What is ANI?


Automatic Number Identification (ANI) is a telecommunication feature that enables the recipient of a call to see and record the calling party’s phone number. Originally developed for billing purposes, ANI is akin to caller ID but relies on a distinct technology.


Typically, the caller’s number is transmitted alongside the call as a digital tone, varying slightly depending on the telecom provider. Unlike caller ID, ANI is more robust against blocking attempts; efforts to block caller ID have no impact on ANI.



Application of ANI in Contact Centres

Contact centres using ANI services can enhance the customer experience significantly. For instance, calls can be routed based on geographic location using the caller’s area code. This means a call can be directed to agents specializing in the caller’s region, fostering a more localized and effective service.


Furthermore, ANI enables the matching of phone numbers with existing customer databases. Calls are then routed in accordance with specific customer profiles.


This technology also augments customer service efficiency. When integrated with customer databases, ANI allows agents immediate access to customer account information. This immediate recognition of the customer’s identity fosters a personalized interaction, crucial for establishing a rapport. It also frees up agents to focus more on providing value-added services rather than spending time collecting data.


In essence, ANI serves as a valuable tool in the telecommunications arena, particularly in contact centres. By providing immediate access to key customer information and enabling intelligent call routing, ANI plays a pivotal role in personalizing customer interactions and streamlining the customer service process.



Back to the Glossary

Call Now
Request Callback